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Theatress across the globe group upset sony to end free 3

File in this type of feb.6, 2010 file video / photographic, Eliza Lewis, CEO of RealD movies 3 D glasses, Shows a pair of the 3 D glasses at the Santa Barbara online Film Festival in Santa Barbara, Calif.The new the corp.Movie studio will save huge amount of money per movie after it told theater owners it will stop paying for 3 d glasses next may.But moviegoers could end up footing niche. (An Michael Kors Bags Outlet UK importantp photo/micha hugeel a new.Mariant, manually record)

Share photofile during this feb.6, 2010 file shot, Elizabeth Lewis, CEO of RealD movies 3 D glasses, Shows a pair of the 3 D glasses at the Santa Barbara unusual Film Festival in Santa Barbara, Calif.The new the corp.'s movie studio will save vast amounts per movie after it told theater owners it will stop paying for 3 D glasses next May.But moviegoers could end up footing niche. (That ap photo/michanyel each.Mariant, archive)

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The new the corp.'s movie studio will save huge amount of money per movie after it told theater owners it will stop paying for 3 D glasses next May.But moviegoers could end up footing niche.Theater owners they will adopt a"Guest title model"Prevalent in europe and australia and charge patrons on its own for the glasses, that can re use on future visits.

Reald corporation, these days main suppliers of glasses, said a pair in europe will cost you about a euro, or used $1.36 at today's market rate.Most patrons save money than $3 on popcorn and sodas each, according to major theater chain regal home excitement group, and the average ticket to a 3 d movie already costs a few dollars more than a ticket to a conventional showing.

There also are designer 3 d glasses that run Michael Kors Outlet UK a great deal $100 a pair.

The change sony's planning would come previously sony is to release its 3 d blockbusters for next summer,"The astounding spider man"And thus"Men in african american iii, however some of sony's 3 d movies, in addition to"Arthur holiday season, end up earlier.

Sony pictures spokesman steve elzer said in an argument that"There are constructive ways to handle the cost of 3 d glasses that will not adversely impact consumers and can also help the environment, he called on theater owners to come to the table to run the issue.

Often, such negotiations happen nowadays.Web page, sony going public having an new policy didn't sit well with theater owners.The country's largest cinema trade group, the nation's association of theatre owners, said the unilateral manner change was"Insensitive"To drinkers in a weak economy.

Regal entertainment group on wednesday threatened to cut the sheer numbers of screens showing 3 d films if the move means it or its patrons will have to pay more.

"To the extent that sony seeks to change the current model in a fashion that shifts costs to exhibitors, we would be required to evaluate this new economic model and program our screens accordingly, said regal ceo amy miles in an announcement.

Theater association president john fithian said sony's decision upends a six year old practice of splitting the costs of the rollout Michael Kors Bags UK of digital 3 d screens nationwide.

While movie studios have paid for 3 d glasses and the cost of digital projectors and equipment expecting to save on film printing costs when you need it theaters have paid for 3 d add on technology and labor costs.

Sony's elzer said there Michael Kors Bags Outlet has never been a partnership that studios would always bear the cost of 3 d glasses.

The squabble comes amid modifications in the movie business that have hurt studios' profits.Persons are buying fewer dvds and aren't paying enough for blu ray discs, at will movie downloads, or online monthly dues to make up for the decline.Studios want to cut costs by laying off workers and cutting movie budgets.

Fithian said the belt tightening up shouldn't result in passing the buck to theater owners or moviegoers. "It is nonsensical to say theater owners and our patrons should be paying for their mistakes in the house market, he was quoted saying.